That being said, the difference between paper launches vs. product availability is about to change with both company’s next generation cards. According to the information we received from a reliable source, the reason for paper launches this time was the fact that ATI and NVIDIA was playing a racing game with each other. When you have the "let’s see who can bring out the better card to the market first" effect taking place, you know it’s never good for the market and the customers. Therefore, they kept making announcements one after another just to remain in the headlines to try to grab onto the market crown before their competition. The plethora of product introductions went back and forth between the two while many industry analysts and customers kept watching the dismal battle between the GPU makers.
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