Stopper ATI og nvidia med paper launches?




We have seen far too many paper launches from ATI and NVIDIA in regards to their X800, X850 and 6800 series of graphics adapters. It was repulsive from the beginning and left many people frustrated. Users would see the desiring performance numbers in evaluations, but they had no idea when the cards would finally make it to the market. This was especially the case with high-end cards from both companies and certain mid-end adapters from ATI. Let’s just say that the current generation of graphics market was miserable for the end-user.

That being said, the difference between paper launches vs. product availability is about to change with both company’s next generation cards. According to the information we received from a reliable source, the reason for paper launches this time was the fact that ATI and NVIDIA was playing a racing game with each other. When you have the "let’s see who can bring out the better card to the market first" effect taking place, you know it’s never good for the market and the customers. Therefore, they kept making announcements one after another just to remain in the headlines to try to grab onto the market crown before their competition. The plethora of product introductions went back and forth between the two while many industry analysts and customers kept watching the dismal battle between the GPU makers.