Memorex Products Europe - an updated portrait!

Memorex Products Europe - an updated portrait!

Memorex Products, founded 40 years ago, is now the No. 1 brand in the field of digital media! Memorex Products specializes in all conventional optical storage media for data, photo, audio and video formats. Its core products are compact discs (CD-R/RW), all mainstream Digital Versatile Disc products (DVD+R/+RW, DVD-R/-RW) plus memory cards such as Compact Flash, Smart Media, Multimedia and Secure Digital Cards. In addition to this, Input devices such as mice and keyboards in contemporary designs, with a definite emphasis on wireless, optical and rechargeable battery technology complete the product line.

With this portfolio, Memorex can meet the different needs of users from the fields of IT, telecoms and electronics, thus securing a strong position in these growth markets. Clearly defined business strategies, an aggressive price/performance policy, the highest technological standards and a comprehensive range of services are what make Memorex the partner of choice for both trade and end-users. Thanks to this concept, Memorex Products has successfully made the move from magnetic (VHS, floppy disks) to optical technology and opened up the European Market.

Memorex has a central office for finance, logistics and customer services based in London and a European Sales and Marketing Office based in Dortmund. Product sales are organized through distributors and retailers. Today, Memorex operates in 36 countries and is supported by a network of 65 distributors throughout Europe, the Middle East and Africa. At present, Memorex Products employs 180 people throughout the world and for the fiscal year 2003, the company recorded a turnover in excess of $400 m.

To support market requirements, Memorex are structured using a very Partner focused Business Model. Together with strong Retail Partner and a dedicated Key Account Management, Memorex supports brand image and a strategic and quality development. For a number of Key Retailers this is handled using category and shelf management, promotion programs for both long and short term planning, a supply of relevant point-of-sale material and sell-out generating marketing concepts.

Service takes top priority at Memorex. In fact, Memorex takes some of the load off retailers, thanks to its intelligent packaging concept: with the help of eye-catching pictograms and color- coding, end-users can easily distinguish between products and find out how and where a given product is exploited optimally. Moreover, consumer queries are efficiently and quickly handled directly by a comprehensive customer service program. The 'Service with a Smile' Hotline telephone service operates throughout Europe and the 'No Panic' email based technical support service is available 24 hours a day.

The up-to-date web-based partner information database contains important information for retailers such as data sheets, logistic information, photographic material and information on prices and ongoing promotions.

Link: Memorex

Skrevet af Martin den 7. Mar 2003.

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