To structure the program to provide meaningful differentiation and customized incentives to partners, AMD is categorizing its partners into Elite, Premier and Select tiers, with Elite being the first tier and Select the third. The new system will provide meaningful differentiation across tiers and reward AMD’s highest-performing partners based on their sales records for all-AMD solutions.
Partners will also be placed into one of six business tracks, which are designed to align programs and offerings to partners’ business models to reflect the diversity of the channel landscape. These business tracks include channel providers, e-tailers, retailers, commercial solution providers, consumer solution providers and commercial volume resellers.
Starting immediately, AMD plans to phase in the AMD Fusion Partner Program over the next four quarters. During this time, AMD plans to roll out a number of new benefits. Many benefits, such as better online training tools, enhanced incentive programs and new co-marketing programs, are available to channel partners with today’s launch. Additional benefits planned to appear throughout 2010 include an enhanced partner Web portal and new loyalty programs.
For more information on the AMD Fusion Partner Program, please visit AMD’s channel resource page at: http://www.amd.com/fpp.
“AMD has one of its strongest roadmaps in years with compelling offerings for hot areas like notebooks, EE servers and high-performance desktops. Now, with the new AMD Fusion Partner Program, it is taking a critical step toward making it easier for channel partners to engage with them and sell a complete AMD solution,” said Darren Su, EVP, iBUYPOWER. “Having all the components in a system coming from one supplier allows us to hand down savings and provide consistent and fast support, both of which are important in customer satisfaction.”
“AMD understands the critical importance of our partners in successfully driving customer adoption of our platforms and has launched the AMD Fusion Partner Program to ensure we’re providing the right elements to help accelerate our channel partner business,” said David Kenyon, VP of Worldwide Channel Marketing, AMD. “By supplying the tools and resources the channel needs, we’ll be able to better help these channel partners maximize their sales and enable customers around the world to have access to the next-generation solutions powered by AMD. At the same time, the new structure allows AMD to more effectively and frequently communicate with partners at every tier.”
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