NVIDIA indrømmer at de undervurderede AMDs nye grafikkort




NVIDIA har nu ifølge Seeking Alpha indrømmet at de har undervurderet AMD og deres seneste serier af ATI Radeon grafikkort.

Med disse serier af grafikkort har AMD virkelig haft stor fremgang, og NVIDIA er som tidligere nævnt her på Tweak.dk kommet ud af andet kvartal med røde tal på bundlinien for første gang i fem år.

We underestimated the price performance of our competitor’s most recent GPU, which led us to mis-position our fall lineup. The first step of our response was to reset our price to reflect competitive realities. Our action put us again in a strong competitive position but we took hard hits with respect to our overall GPU ASPs and ultimately to our gross margins. The price action was particularly difficult since we are just ramping 55-nanometer and the weak market resulted in taking longer than expected to work through our 65-nanometer inventory.