The XPS 730 is Dell's latest XPS flagship desktop product, the fourth generation of the XPS 700 series, and it may be the last. Or at least the last XPS flagship product as we currently know them; large, aggressively styled behemoths sporting the latest hardware and adorned with colorful LED lighting. A week after the XPS 730 was launched, news regarding the demise of XPS as a gaming brand began to circulate. Since its acquisition of Alienware in the summer of 2006, Dell has effectively been operating two separate gaming brands with directly competing products. It was speculated that some changes, possibly in the form of consolidation of the two brands, would eventually be in order. It is now fairly clear that Dell is to focus on Alienware as its premier gaming brand in the future. But that didn't stop the company from producing the best XPS gaming to date.
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