ABIT will promote a number of initiatives in 2004, including its concept of Bulletproof Technology. 2004 will also see the proliferation of ABIT's Digital Lifestyle concept, headed up by DigiDice, ABIT's uniquely designed mini-barebone PC. Gaming is another important direction for ABIT. "Gamers and ABIT hardware go hand-in-hand," says ABIT Marketing Director Scott Thirlwell, "Getting more involved with the gaming community is a natural step for us." Finally, µGuru™, ABIT's innovative solution for hardware management is going to be even further developed in the new year. "µGuru was touted as the most advanced hardware monitoring solution by many, and in 2004, it's only going to get better."
One of ABIT's strengths is a strong tie to the hardware community, which allows ABIT to produce hardware that is most wanted by its customers. This customer-centric focus allows ABIT to not only stay in touch with its core audience, but gives insight into how its products can be improved further. Constant innovation is an ABIT cornerstone. Rather than favoring one partner's products over another, ABIT motherboards and graphic cards are designed in accordance to market demands.
With a bevy of new products being introduced in 2004, ABIT will continue to provide the utmost level of support for its current product line, including Intel-, NVIDIA-, VIA-, and SiS-based motherboards, along with graphic cards. "Our current lineup has garnered numerous awards worldwide, and our support for them on a reseller and end-user level will not diminish in any way."
By listening to the customer, ABIT, along with the help of its partners, will continue to deliver the hardware of choice for PC enthusiasts.
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