"Both MSI and Gigabyte are extremely big companies but they don't always compete head on in the same areas.
A merger would make some sense as Gigabyte is big in the channel and retail business and at selling ATI graphics cards, MSI is an Nvidia premium partner and resells to companies including Creative.
MSI is also very strong in the system integrator and OEM business, an area where Gigabyte is much weaker.
Having both an ATI and Nvidia offering from one extremely strong company would mean that many other companies could follow this business model and offer both at the same time."
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