With this portfolio, Memorex can meet the different needs of users from the fields of IT, telecoms and electronics, thus securing a strong position in these growth markets. Clearly defined business strategies, an aggressive price/performance policy, the highest technological standards and a comprehensive range of services are what make Memorex the partner of choice for both trade and end-users. Thanks to this concept, Memorex Products has successfully made the move from magnetic (VHS, floppy disks) to optical technology and opened up the European Market.
Memorex has a central office for finance, logistics and customer services based in London and a European Sales and Marketing Office based in Dortmund. Product sales are organized through distributors and retailers. Today, Memorex operates in 36 countries and is supported by a network of 65 distributors throughout Europe, the Middle East and Africa. At present, Memorex Products employs 180 people throughout the world and for the fiscal year 2003, the company recorded a turnover in excess of $400 m.
To support market requirements, Memorex are structured using a very Partner focused Business Model. Together with strong Retail Partner and a dedicated Key Account Management, Memorex supports brand image and a strategic and quality development. For a number of Key Retailers this is handled using category and shelf management, promotion programs for both long and short term planning, a supply of relevant point-of-sale material and sell-out generating marketing concepts.
Service takes top priority at Memorex. In fact, Memorex takes some of the load off retailers, thanks to its intelligent packaging concept: with the help of eye-catching pictograms and color- coding, end-users can easily distinguish between products and find out how and where a given product is exploited optimally. Moreover, consumer queries are efficiently and quickly handled directly by a comprehensive customer service program. The 'Service with a Smile' Hotline telephone service operates throughout Europe and the 'No Panic' email based technical support service is available 24 hours a day.
The up-to-date web-based partner information database contains important information for retailers such as data sheets, logistic information, photographic material and information on prices and ongoing promotions.
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