SUNNYVALE, CA -- February 10, 2003 --AMD (NYSE: AMD) today introduced the AMD Athlon™ XP processor 3000+ — the world’s highest performing desktop PC processor. Featuring increased cache memory for greater performance, the AMD Athlon XP processor 3000+ outperforms competing desktop PC processors by up to 17 percent on a variety of industry standard software benchmarks.
Systems based on the AMD Athlon XP processor 3000+ are immediately available from NEC-CI in Europe and soon from other computer manufacturers around the globe.
“AMD leads the desktop PC processor industry by delivering unsurpassed application performance for business and home consumers,” said Rob Herb, AMD executive vice president and chief sales and marketing officer. “We are absolutely committed to listening to our customers and responding with the best products to meet their computing performance needs.”
The AMD Athlon XP processor 3000+ features 640KB of total on-chip cache memory – an increase of nearly 70 percent over previous AMD Athlon XP processors and the highest amount of on-chip cache memory of any desktop PC processor. Increased cache memory allows more information to be stored closer to the processor, leading to greater performance on software applications such as digital content creation, 3-D gaming, media encoding and office productivity.
“Consumers should be aware that PC performance is more than just processor frequency alone,” said Kevin Krewell, senior analyst of The Microprocessor Report. “Today’s PC processors can deliver higher performance through architectural enhancements such as increased cache memory and faster bus speeds. The overall performance of a system is what’s important, and that’s what buyers should focus on when making a purchasing decision.”
Industry support for the AMD Athlon XP processor 3000+
“Packard Bell, the consumer brand of NEC Computers International and one of Europe’s home PC leaders, is happy to broaden its product line-up with the AMD Athlon XP processor 3000+ in order to offer a full range of solutions to its customers,” said Aymar de Lencquesaing, vice president, sales and marketing, consumer division, NEC Computers International.
“ATI is committed to pushing the leading edge of graphics technology and creating the ultimate visual experience,” said Rick Bergman, senior vice president, marketing and general manager, Desktop, ATI Technologies Inc. “With the introduction of the AMD Athlon XP processor 3000+, with more on-chip cache, AMD is demonstrating its dedication to the same goal. The RADEON 9700 PRO, the world’s first and most advanced cinematic VPU, in combination with the AMD Athlon XP processor 3000+, unleashes an unbelievably realistic and immersive gaming experience.”
“The high-performance AMD Athlon XP processor 3000+ combined with our consumer-friendly software will help home users produce professional-level photos and videos that amaze their friends and family,” said Mike Mickes, director of product management, Ulead Systems, North America. “With software such as our Ulead PhotoImpact and upcoming VideoStudio 7, consumers can have an enjoyable editing experience made faster and more productive by improved processor performance.”
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