The SanDisk Ultra Plus is a mainstream offering designed to decrease the cost of ownership. At the time of writing, the 256GB model we're looking at today costs $219.99 at Newegg, the same as the Extreme SSD 240GB. We feel the price is higher than it should be and aren't afraid to put that out in the open here on the first page of this review. I don't think the $219.99 price is going to stick for very long. I honestly think this drive will get down to around the $150 mark within the next three months.
The reason why is because the SanDisk Ultra Plus 256GB uses a four-channel Marvell controller which is cheaper to use than a SandForce controller, it also uses SanDisk's own 19nm NAND flash. The flash is also cheaper to work with than the 24nm used on the SanDisk Extreme SSD. In our CES coverage we told you about Micron's coming price war that will heat up with the release of the M500 960GB for $600 with prices scaling proportionally through the other capacity sizes. The price war is coming, right now these companies are just tossing stones at each other, but soon the silos will heat up as full on nuclear war starts.
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