Last year at Computex, Intel introduced Ultrabook brand which were a set of premium laptop specifications to push for sleeker and more innovative form factors, without compromising on battery life or performance. These Windows based offerings with 17W ULV CPUs and SSDs were designed to compete head on with Apple's uber successful MacBook Air concept, and used a high profile marketing campaign featuring stars like Megan Fox and Will.i.am. to paint the Ultrabook buyer as coffee sipping, hip and smug content creators.
While there were some notable successes, many Ultrabook models faced lackluster sales due to the use of bog standard glossy TN displays (especially those of the 16:9,1366x768 variety) and uninspiring industrial designs, not helped also by their above-average price tags in a bad economy. The overall situation was expected to improve with the introduction of Ivy Bridge (improved battery life and graphics) and, uhm... Windows 8, paving the way for convertible tablet form factors and touch screens.
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