LG Ready to Leas Global TV Marked with new Technology

LG Ready to Leas Global TV Marked with new Technology

Speaking at IFA 2012 in Berlin, Havis Kwon, CEO of LG Electronics Home Entertainment Company, said LG is looking forward to a sustained period of profitable growth by leveraging current technologies to their fullest potential and by creating an environment at LG where speed and innovation are viewed as being just as important to the TV business as to its mobile business. 

“LG is well on its way to capturing the top position in the global TV market by creating new momentum for profitable growth with an aggressive push in OLED TV and setting new benchmarks with CINEMA 3D Smart TV products,” said Mr. Kwon. “Since 2000, Korean manufacturers have maintained a leadership role in the TV market with flat panel TVs. But we can’t become complacent. The next generation of TV technologies will won’t just come from Korea and Japan, but likely from developing markets such as China.” 

Establishing Solid OLED TV Market Leadership 
Based on the advantages gained through LG’s WRGB technology, the company is planning to initially launch its 55-inch OLED TV in Korea this year, followed by other key markets as production ramps up. At the same time, in order to stay ahead of its rivals and to offer a fresh portfolio for customers, LG will expand its OLED TV lineup for 2013 with a variety of next-generation products. 

OLED TV has significant strategic importance for LG. The speed at which LG Electronics and LG Display were able to develop the WRGB technology behind their OLED TV and then begin production a few months later highlights how far TV innovation has come. The task at hand now is to leverage this process for future projects. LG will continue to develop products though its own R&D as well as in partnership with sister companies such as LG Display and LG Innotek. 

In terms of production capabilities, LG plans to establish a stronger base than its competitors through significant investment and development in partnership with LG Display. Through strategic vertical integration, LG will be able to address the challenges that come with rapid changes in technology and industry structure, succeeding where other players may not. 

Taking Leadership in 3D TVs and Smart TVs 
LG will continue to expand its successful CINEMA 3D TV lineup, all featuring Film Patterned Retarder (FPR) technology. The full portfolio of 3D TV products will include models from 32 inches all the way up to 84 inches, further advancing the consumer perception that 3D = LG. 

In addition to expanding its CINEMA 3D TV lineup, LG will focus on introducing new, differentiated products as part of the company’s aim of achieving the number one rank in global 3D TV sales. The Ultra Definition (UD) 3D TV is one such example. The 84-inch model launched this year creates a new benchmark for premium TVs as the stunning picture quality will allow LG to further secure its competitiveness and leadership in TV technologies. Future products will be offered in various screen sizes as LG looks to broaden its UD 3D TV line-up. 

For its Smart TV business, LG will take on a leadership role in growing the Smart TV Alliance with key partners to make web-based Smart TV applications compatible across various manufacturers’ products. This will help LG expand the reach of it its proprietary Smart TV platform, Netcast. And LG’s partnerships with premium content providers and broadcasters will further strengthen its Smart TV offerings, benefitting both consumers and potential business partners. 

Improved Product Portfolio for Profitable Growth 
In order to attain the top position in the global TV market, LG is pursuing growth by improving its existing product portfolio and delivering solutions appropriate to a wider range of consumers. LG’s home entertainment products will be organized under newly created categories which will be rolled out in conjunction with specifically-tailored marketing strategies. 

Products will be categorized as Premium, High-end, Mass or Low-end, according to their specifications and target consumer groups. OLED TV and UD 3D TV is classified as a Premium product and will be launched in strategic markets with an awareness campaign to explain what a 4K UD TV can offer. LG also plans to increase the profitability of its High-end products equipped with CINEMA SCREEN Design by providing more large-screen options to satisfy the growing demand for truly cinematic home viewing. 

LG will continue to develop mainstream products, with a focus on increasing its presence in emerging markets. Specifically, LG will deliver a variety of competitively priced, small- to mid-size LED TVs and Smart TVs. Further value will be created by offering products customized to the specific requirements of various local markets. The company also plans to add more production lines in emerging markets. 

Link: LG

Skrevet af Martin den 2. Sep 2012. Nyheden er læst 524 gang(e).

Del med dine venner


0 kommentarer
Skriv kommentar til nyheden Kommentarer til nyheden fra Facebook


Blue Microphones Raspberry USB mikrofon

Dagens test er med udgangspunkt i Blue og deres nyeste mikrofon, Raspberry, der er noget så sjældent som en US

Læs Mere

Phanteks Evolv Shift - mini-ITX med højde!

Evovl Shift fra Phanteks er et mini-ITX kabinet der skiller sig ud med et anderledes design. Vi har testet det for at se o

Læs Mere

Creative Sound BlasterX Kratos S5

Det er ikke kun tastaturer, mus og kabinetter der er udstyret med RGB lys længere. Creative er klar med deres Kratos

Læs Mere

NZXT H700i - Premium MidTower kabinet med "Skynet" AI

NZXT er tilbage med en ny serie af “smarte” kabinetter – men hvad går det helt præcist

Læs Mere

EVGA GeForce GTX 1070 Ti FTW ULTRA SILENT GAMING - Kan ydelse og stilhed forenes?

Anskaffelse af grafikkort, kan i mange tilfælde være besværligt at få i hus. En af årsagerne

Læs Mere

Cooler Master MasterCase MC500 Kabinet

En ny dag, et nyt kabinet fra Cooler Master - sådan har man næsten lyst til at sige. Cooler Master bliver ved

Læs Mere

Corsair Carbide 275R Kabinet

Ikke alle kabinetter behøver at være udstyret med LED blæsere og lir - dette mener Corsair i hvert fald

Læs Mere

Corsair Obsidian 500D

Corsair fremviste på CES deres nye skud på stammen i Obsidian serien af kabinetter. Obsidian 500D er landet p&

Læs Mere


Nyeste Videoer og Trailers

Seneste nyheder

Tweak News - Uge 11

Vi dækker sidste uges nyheder i et nyt afsnit af Tweak News
Læs Mere

PUBG Xbox One og Xbox One X performance analyse

Er du hoppet med på det super populære PlayerUnknown’s Battlegrounds eller i daglig tale PUBG, og tilmed har h
Læs Mere

MSI GTX 1070ti Konkurrence VINDER!!!

Vinderen af vores GTX 1070ti konkurrence er fundet!
Læs Mere

Broadcom smider håndklædet i ringen

Qualcomm bliver ikke solgt til Broadcom. I hvert fald ikke lige foreløbig. Den har den amerikanske regering sø
Læs Mere

TP-Link Neffos N1 Smartphone lanceret

Fra uventet kant, har TP-Link nu introduceret en TP-Link Neffos N1 Smartphone. Ganske som vi blev vidne til me
Læs Mere

DRL og BMW vil bygge verdens hurtigste drone

Der indgås hele tiden nye samarbejder virksomheder imellem, men det her må siges at være et af de mere interes
Læs Mere

Apple har bekræftet datoerne for WWDC 2018

WWDC 2018 er uden tvivl et event, som er værd at se frem til. Sørg allerede nu for at sætte kryds i din Apple-
Læs Mere

Super Bomberman R ankommer til Xbox One

Super Bomberman R har været et populært valg til Nintendo Switch. Nu gør spillet klar til at få sin Xbox One-d
Læs Mere
Partner sider
Indsend nyhed
Har du fundet en fed nyhed så indsend den så alle andre på Tweak.dk kan få glæde af den.