There are lies, damn lies and statistics. One statistic keenly trotted out by NVIDIA and AMD, citing research by DFI Intelligence, is that PC gaming software revenue is due to exceed consoles' by 2014, raking in over $20bn, though it's unclear as to how that revenue is to be distributed. The two aforementioned companies dominate the PC graphics-card market with their GeForce and Radeon add-in boards, so an uptick in general gaming revenue should provide a nice boost for sales.
After stumbling along with the Fermi architecture, which was the brains behind the GeForce GTX 400-series, NVIDIA came back to form with the Kepler-powered GeForce GTX 680, released in March this year. Followed by the dual-GPU behemoth that is GTX 690 and then the cheaper GTX 670, the avid gamer was still left shelling out over £300 for the green team's premier line of GPUs. What we wanted to see was a cheaper Kepler derivative - and no, the GT 640 doesn't count - that kept all the GeForce GTX 600-series gaming goodness intact. Available from today onwards through the usual roster of partners, the GeForce GTX 660 Ti is mooted to be that card.
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