When NVIDIA introduced the GTX 680 and GTX 670 a few months ago, reviewers were stunned by the performance and power efficiency afforded by these new Kepler-based GPU designs. Based on a new 28mm fabrication process and a complete re-design of the previous generation Fermi GPUs, these new cards were in high demand among gamers and enthusiasts.
But performance comes with a price: roughly $400 in the case of GTX 670 cards, and $500 for GTX 680 cards. That's more than many people spend on their entire computer these days, and represents a significant expense for most people. Besides, the performance of these cards is so high that they're wasted on many single-monitor setups. And so the market waited for the rumored mid-range Keplercard, and now it's here in the form of the GTX 660.
At an MSRP of $309.99, MSI's N660Ti Power Edition card comes in a mere $10 above the $299.99 MSRP of a reference-design GTX 660. But MSI's variant isn't a reference design, and packs in more for that extra $10 that you would think possible.
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