Intel, with their E series SSDs, has already led the push for enterprise SSDs with class-defining speed, endurance and reliability. Taking this a step further, Intel is coming into the PCIe flash market with their 910 PCIe series. Intel has been in the storage business for some time now by partially owning NAND production fabs in partnership with industry heavyweight Micron (IMFT) and also selling consumer and enterprise SSDs.
Intel has always stated their intention of pushing forward SSD technology as a means to get more performance out of users' computers in both the client and enterprise space. For Intel it hasn't always been about having top-performing SSDs and proprietary controllers, their goal has been to be the leader in bringing about the mass adoption of flash to the customer. Spurring the mass production of NAND by owning the foundries, then placing this flash into the hands of other companies to develop their own flash-based devices, has served Intel well.
A key here for Intel is the pricing approach. Current PCIe SSDs can be prohibitively expensive. With Intel coming into this market with a much lower price structure, the other players will be forced to compete. Intel has the heft to throw their weight around and actually force the overall price of these types of SSDs even lower, stimulating wider implementation. Intel also happens to own a stake in one of the largest NAND foundries in partnership with Micron. Selling more NAND on both the front and back end is a great deal for Intel.
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