Interview with Daniel Man from ARCTIC, discussing the ARCTIC brand and the goals and strategies of this global company.
My name is Daniel and I am primarily responsible for public relations within the Marketing Department here at ARCTIC. My work typically involves working with various media vendors to devise various brand strategies in over 20 different markets across the globe.
Arctic Cooling focused solely on cooling products in the past. Today, our company offers a wide range of products that spans beyond cooling and into computer peripherals, consumer electronics and home entertainment solutions. For this reason, Arctic Cooling became ARCTIC in 2010 to better reflect the various product categories that aspire to please our customers with.
ARCTIC's mission is to provide a more complete set of innovative solutions to our consumer and hence we developed 6 sub-categories of products, namely COOLING, LIVING, EQUIPMENT, POWER, SOUND and HOBBY.
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