Call Of Duty: Modern Warfare 3 har indbragt ActiVision Publishing, der er en del af Activision Blizzard, over 1 milliard dollars i de 16 første dage efter at spillet blev frigivet den 8. november.
Her med sætter Call Of Duty: Modern Warfare 3 ny rekord for den hurtigste milliard indtjening nogen sinde inden for underholdningsindustrien. Spillet slår storfilmen Avatar af førstpladsen. Filmen indtjente 1 milliard dollars på 17 dage tilbage i 2009.
"Engagement of our Call of Duty audience continues to rise around the world" said Bobby Kotick, CEO of Activision Blizzard. "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.
Call of Duty is now amongst that rarified group of sustained franchises like "Star Wars", "Harry Potter", "Lord of the Rings" and the National Football League (NFL) that attract or engage tens of millions of people every year or every new release.
Our Call of Duty Elite is one of the fastest growing online services ever with more than six million players registered since its launch November 8, 2011 and over one million premium subscriptions sold to date. By comparison, the premium subscription services of Netflix, Hulu Plus, Sirius XM and Xbox LIVE, did not reach one million paid subscribers until almost one year after launch.
"Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty," said Eric Hirshberg, CEO of Activision Publishing. "And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."
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