NVIDIAs seneste Tegra 3 SoC chip, der blandt andet bliver brugt i smartphones og tablets, kommer chippen til at koste mellen 15 og 25 USD ifølge Nomura Securities Co. Ltd.
Til sammenligning koster OMAP 4 chippen mellem 12 og 14 USD. Og med millioner af smartphones, kan den store pris forskel være et problem, selv om NVIDIA ikke mener at de to chip henvender sig til de samme produkter og forbrugere.
Jensen was a bit more specific in his answer: “I don't know which Tegra is $15. But there are no - if we're still talking about Tegra 3, there is no Tegra 3 that's $15. It's higher than that.” Jensen continues hat Tegra 3 and OMAP4 aren’t targeting the same generation of devices and not targeting the same market. Nvidia is very clear that Tegra 3 is top of the offer of high performance tablets and super phones while OMAP4 is more like a strong competitor to Tegra 2 chips. Jensen said that Tegra 3 has a 10 dollar Bill of Material (BOM) system reduction cost and he even elaborated saying that since it needs less power than Tegra 2, it needs fewer power components that are usually expensive. This is how Tegra 3 can save about $10 in product BOM, but we believe Tegra 3 costs some $10 more than Tegra 2 and eventually you end up at very similar cost for both generations.
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