At the end of this past March I was introduced to the first cooler from Shagon', the ARC-118. While the cooler was small in stature and cooled by only a 92mm fan, from what I can recall the cooler did pretty well on the charts and offered a somewhat silent user experience. Taking the basic tower, adding a uniquely colored shroud and fan blade combination, the maroon coloring made for an easily recognizable product in your case. Once you have laid eyes on this cooler it's much like a Noctua color scheme, it just never goes away as to which product is in the PC.
Following what made the ARC-118 an attractive prospect for your money, Shagon' went to a larger cooler this time. Similarities include the coloring, the use of a top cover that also acts to support the fan, and even the shape of the two coolers is similar. Where this new cooler starts to make a name for itself, it incorporates more heat pipes, more fins, a different fin design with cuts in the main area of flow and while similar, the new cooler takes a unique top cover shape.
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