A-DATA Officially Launch Brand-New Corporate Identity

A-DATA Officially Launch Brand-New Corporate Identity

In the memory module industry, A-DATA has been widely recognized as a legend. In less than a decade, the company has achieved the remarkable reputation as the “world's second largest memory module manufacturer,” “fourth-largest supplier of flash memory,” and “Taiwan Top 20 Global Brand”! However, A-DATA is well aware of the global competition it is facing, and thus understands that it needs to go beyond the demand of the times in order to create an even more solid international brand with all-new quality and a sustainable operation with green corporate standards.

 

A-DATA Officially Launch Brand-New Corporate Identity


Following the conclusion of the Taiwan External Trade Development Council (TAITRA) brand guidance project in 2008, A-DATA began to carry out a comprehensive brand re-building process, and on January 5, 2010 in Taiwan, the company will be issuing a new global corporate image and product packaging icon. In the following days the new corporate image will be unveiled in Beijing, the United States, the Middle East and other regions of the world. Meanwhile, the brand celebration event “Fly, Catch, Go!” will be launched to share A-DATA’s moment of glory with the general public.


Since 2002, A-DATA Technology has been operating its own brands and continued to uphold the principles of being “upright, unbiased, truthful, hard-working, capable, harmony, love, innovative” within its corporate culture. It has been investing aggressively in the fields of DRAM and flash memory application. Chairman Simon Chen said, “Future market trends indicate that memory applications will grow exponentially, and with the increasing size of the global market, A-DATA will be adopting a set of solid and flexible business strategies based on our traditional values of “honest and professional with integrity as the foundation” to address the ever-changing market conditions with the aim of successfully penetrating the global market. For this reason, A-DATA began the process of rebuilding brand in 2008, and has since adopted the hummingbird as our corporate icon (see Appendix I) and an auxiliary symbol of A-DATA’s corporate culture, in order to effectively enhance our competitiveness in the international marketplace as well as to get ready for embarking on the journey into our company’s second decade.”


In our brand rebuilding project, the A-DATA brand has been given a new life with the image of an agile and colorful hummingbird. It offers a perfect interpretation of A-DATA’s new brand value, reproducing A-DATA’s persistence in entrepreneurship and brand personality. A posture with agility represents the wide range of technological development. The lightweight and flexible wings portray the phenomenal speed with which A-DATA provides its customers with the most comprehensive services and solutions within the shortest time. The energetic character signifies to explore the unknown and to continuously discover the possibilities of applications. Coupled with a modern, stylistic, design with vivid colors, the hummingbird icon symbolizes the splendid moments in life, and A-DATA helps to enrich every marvelous moment in life.


Link: A-DATA

Skrevet af Peter den 5. Jan 2010. Nyheden er læst 368 gang(e).

Del med dine venner

     

0 kommentarer
Skriv kommentar til nyheden Kommentarer til nyheden fra Facebook

 

Cooler Master MasterCase H500P

Mange husker sikkert HAF serien fra Cooler Master, som nogle seriøse kabinetter med fuld fokus på luft k&osla

Læs Mere

ASUS Vivo Mini UNH 65H mini PC

Vi skal i dagens test have besøg af ASUS, og deres nyeste bud på en mini PC, nemlig deres Vivo Mini UN65H, de

Læs Mere

Roccat Isku+ Force FX

Roccat vender tilbage for en stund tilbage på Tweak.dk, med et nyt og spændende tastatur. Det drejer sig

Læs Mere

Sound BlasterX Vanguard K08 Mekanisk Tastatur

Mange kender producenten Creative for deres lydkort, højttalere og andre former for lydgrej. De har dog meldt sig i

Læs Mere

Razer Atheris trådløs bærbar mus

Hvis du ofte er meget på farten, og savner en lille og fiks mus at have med, kunne den nye Atheris mus fra Razer m&a

Læs Mere

Plantronics Voyager 8200 UC Bluetooth headset

Vi skal i dag se på Plantronics nyeste Bluetooth headset, nemlig deres lækre Voyager 8200 UC headset, som

Læs Mere

MSI Clutch GM70 gamingmus

Vi skal i dag se på MSI’s nye gamingmus, der er en modulær gamingmus, der gør sig til for bå

Læs Mere

ASUS PRIME X299-A LGA2066 bundkort

ASUS har sendt redaktionen en stribe bundkort til forskellige platforme, og det gør si

Læs Mere

 

Nyeste Videoer og Trailers

Seneste nyheder

Microsoft udskyder udgivelsen af ny LTE Surface Pro

De fleste håbede på, at den nye LTE Surface Pro ville lande på butikshylderne inden jul. Det håb kan man nu go
Læs Mere

Fire Xbox 360-spil gøres kompatible med Xbox One X

Xbox One X nærmer sig en udgivelse. Den forventes at blive en kæmpe succes, ikke mindst for de fans, der stadi
Læs Mere

Nye billeder af ASUS ROG STRIX 1070 Ti Turbo grafikkortet lækket

Nye billeder af ASUS ROG STRIX 1070 Ti Turbo grafikkortet lækket, og der er ingen tvivl om NVIDIA har tænkt si
Læs Mere

Colorful snart mellem de top 3 mest sælgende bundkortproducenter

Colorful snart mellem de top 3 mest sælgende bundkortproducenter, og målet for 2018 er 3 millioner solgte bund
Læs Mere

Apple vil ikke presse kunder til at købe iPhone X flagskibet forsikrer producenten

Med en kommende forudbestilling der åbner fredag 27 oktober, er forventningerne skruet i vejret hos Apple, og
Læs Mere

Mineski til tops ved PGL Open Bucharest

Mineski vandt fortjent i Rumænien. LGD Gaming blev i en ensidig finaleserie besejret med 2-0.
Læs Mere

Razor Kiyo er det perfekte værktøj til streamerne

Razor Kiyo er det perfekte værktøj til streamerne, og sammen med andet release, Razer Seiren X mikrofon, er de
Læs Mere

Razer Seiren X perfekt til On-The-Go Streamers

Razer Seiren X mikrofon sendt i handlen til $99.99, og dermed melder Razer sig på banen med nyt udstyr til bla
Læs Mere
Partner sider
Indsend nyhed
Har du fundet en fed nyhed så indsend den så alle andre på Tweak.dk kan få glæde af den.