The study, which was conducted by the Ponemon Institute, calculated that notebooks lost or stolen in airports, taxis and hotels around the world cost their corporate owners an average of $49,246, reflecting the value of the enclosed data above the cost of the PC.
“For a rapidly growing number of workers, desktop computers have given way to notebooks, rewarding users with the increased productivity and freedom that mobility affords,” said Mooly Eden, vice president and general manager, Mobile Platforms Group. “As this trend continues, the study suggests that companies need to be increasingly vigilant that their security systems are up for the job. At Intel, providing adequate security not only requires development of effective technologies, such as Intel® Anti-Theft Technology, but also collaboration with the leading providers of encryption, data-deletion and other security services to ensure comprehensive solutions.”
Intel undertook the study to better understand the problems and solutions associated with lost notebooks. The study reveals that sensitive data, not the notebook itself, is the primary factor driving costs upward. The study also suggests that use of products and technologies for encrypting data reduces the financial consequences.
Analyzing 138 instances of lost and stolen notebooks, the study based the $49,246 price tag on costs associated with replacement, detection, forensics, data breach, lost intellectual property, lost productivity, and legal, consulting and regulatory expenses. Data breach alone represents 80 percent of the cost.
“This is the first study to benchmark the full cost of a lost or stolen notebook,” said Dr. Larry Ponemon, chairman and founder of the Ponemon Institute. “Some of the results are startling to say the least, pointing to the sizable consequences associated with the loss of notebooks and, more importantly, the data inside them that companies must consider.”
The study also shows that how quickly a company learns of the missing notebook plays heavily in the eventual cost. The average cost if the notebook is discovered missing the same day is $8,950, according to the study. After more than one week, this figure can reach as high as $115,849.
Who owns a missing notebook also plays an important role in the cost. Surprisingly, it is not the CEO’s computer that is the most valued, but a director or manager. A senior executive’s notebook is valued at $28,449, while a director or manager’s notebook is worth $60,781 and $61,040, respectively.
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