IDC regner med, at omsætning på markedet for applikationsprocessorer vil blive mere end fordoblet over de næste fire år.
”NVIDIA er unikt positioneret til at drage fordel af den revolution i måden vi bruger, interagerer og deler multimedia-indhold på vores håndholdte apparater,” siger Michael Rayfield, general manager, handheld business unit hos NVIDIA. ”NVIDIA har været fokuseret på at kombinere visuelle oplevelser med forbrugerelektronik i mere end ti år, og da mobiltelefoner er på vej til at blive den mest personlige af vores computere, er det et ideelt tidspunkt for os at gå ind i dette marked på.”
For mere information om NVIDIA’s håndholdte produkter, kan du besøge www.nvidia.com/handheld.
3GSM WORLD CONGRESS—BARCELONA, SPAIN—FEBRUARY 12, 2007—In order to meet the growing multimedia demands of today’s mobile phone user, NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processor technologies, today unveiled its new strategy to target the rapidly growing applications processor market . The NVIDIA® GoForce® 6100, the company’s first in a family of applications processors, is a highly integrated and optimized multimedia solution that consumes less than half the power of any applications processor available on the market today.
IDC predicts that the market for applications processors is set to more than double in terms of revenue in the next 4 years, increasing to $3.3billion in 2010 from $1.5billion in 2006.
“Semiconductors that enable connectivity and multimedia features in handsets are expected to show the greatest growth over the next several years. Namely, radios and transceivers that enable connectivity and applications processors and media coprocessors that process multimedia content will show the greatest revenue gains,” said Mario Morales, program vice president of semiconductors at IDC.
“NVIDIA is uniquely positioned to capitalize on the explosion that this market is about to experience with regards to dramatic changes in how we use, interact and share multimedia content on handheld devices,” said Michael Rayfield, general manager, handheld business unit at NVIDIA. “NVIDIA has been a driving force behind the transformation of the visual experience on computing and consumer electronics devices for over a decade, and as the mobile phone evolves into our most personal of computers, there has never been a better time for us to enter this exciting new space and enable our customers to deliver on the expectations of the market.”
Built from the ground up to support computationally intensive multimedia codecs as well as a high quality audio subsystem, integrated WiFi, USB 2.0 and more, the NVIDIA GoForce 6100 also boasts the industry’s lowest power consumption – under half the power draw of any other applications processor in the market today. The NVIDIA GoForce 6100 gives consumers the ultimate platform for exciting and compelling content combined with ultra low power technologies to provide maximum battery life.
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