The overall rationale of the cooperation is for Asetek to broaden the retail channel and for NorthQ to widen its product program with world leading liquid cooling technology and respond to increasing customer requests for this type of products.
“The WaterChill™ liquid cooling solutions is the perfect match for our business and it will help us broaden our product line when it comes to selling low noise and high performance PC components. It’s not a coincidence that we chose Asetek as a partner for liquid cooling solutions. Asetek has proven to manufacture products of the highest possible quality. For the past three years we have seen the market for liquid cooling grow rapidly and in order to fulfill our customer’s needs and strengthen our position in the market for high end computing the WaterChill™ product line has been a natural choice”, says NorthQ’s managing director, Christian von Scholten.'
“We are very happy to present this partnership with NorthQ. Since they are an ideal channel partner for us to reach a much broader customer base than we have today - especially at a time where the demand for more effective and silent cooling among PC enthusiasts, gamers and professionals is escalating. We really look forward to this cooperation”, says Martin Schousboe, Asetek’s VP of Sales.'
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