NVIDIA has been cruising along smoothly recently with several highly successful product launches under their belt. The GeForce 7 series has been particularly successful and will continue to be for some time with the very recent launch of the 7900GT and GTX products. However, these high-end performance parts cost upwards of $280 US for the 7900GT and $450 for the GTX. Obviously if NVIDIA wishes to capture the mainstream market where the majority of graphics card sales are to be had, they would need to offer something a little more affordable.
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