About a month ago, just two weeks after its flagship Radeon R9 Fury X launch, AMD launched its little sibling, the R9 Fury positioned as a big money-maker for the "Fiji" silicon. To say AMD is at the forefront of new technology is an understatement. The company rigorously pursues and in many cases introduces new technology into the PC consumer-graphics space. AMD's past two memorable technological breakthroughs in this space were Graphics CoreNext, a powerful new number-crunching machinery for the GPU, which made not just AMD but also a lot of crypto-currency enthusiasts a lot of money, and GDDR5 memory in their giant-killing Radeon HD 4870. The past year hasn't been kind to AMD in terms of GPU-market share, which is partly because the company didn't introduce anything major since 2013—all due to competition from NVIDIA with its "Maxwell" architecture and probably also because the company is focusing on high-volume ISV deals, such as new-generation game consoles, and the development of the chip that drives the card we're reviewing today, the Radeon R9 Fury.
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